They can, at roughly 5 to 15 dollars per lead in most markets, if the ad sends people to a booking page with a price on it. Ads pointed at a homepage or a message thread buy traffic and conversations, and the free layers, groups and organic reach, should be exhausted first.
The math that decides it
Paid ads are a simple arbitrage: what a booked party is worth against what a booking costs to buy. Work it backward from real numbers. If leads cost 5 to 15 dollars and one in five leads books, a booking costs 25 to 75 dollars of ad spend, which against a 400-plus dollar party with healthy margin is a trade worth making all day. The same ads with a leaky funnel, slow replies, hidden prices, no way to book online, push the cost per booking toward the price of the party itself, which is how operators conclude that ads don't work when what didn't work was everything after the click.
That's the order of operations: the booking machine first, published prices, a form that takes deposits, replies within the hour, then money poured into the top of it.
What the ad and the landing need to be
The creative is the easy part in this business, because the product demos itself: fifteen seconds of real foam and real shrieking joy from your own parties outperforms anything a designer makes, and the foam should be flying within the first three seconds. Target locally and plainly, parents, your service radius, and let the video do the qualifying.
The destination is where campaigns live or die. The click should land on a page with the package, the price, real photos, and the booking form, one step from the ad to the deposit. Lead forms inside the platform work as a second-best when the follow-up is fast, and fast means minutes-to-hours, because a party lead that waits two days has already messaged your competitor. Every added step between the ad and the booked date is where the 5 dollar lead becomes the 75 dollar booking.
Where ads genuinely earn their keep
Organic layers come first because they're free and warmer: neighborhood groups, the Google profile, and the review base convert at rates paid traffic envies. Ads earn their slot on specific jobs the free layers can't do on demand: filling weekday and off-season inventory with targeted offers, launching a second brand or a new market where no reviews exist yet, and putting a spike of demand under a big fixed cost like a new trailer that needs its calendar filled. Run each as a test with a budget and a kill criterion, 10 to 20 dollars a day for a few weeks, measured in booked parties rather than clicks, and scale only what books.
The line to remember
Facebook ads are a multiplier on a booking machine, and multiplying zero costs money. Build the machine, exhaust the free layers, then buy traffic with a per-booking number you actually track.